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Album Review: Marina and the Diamonds “FROOT”

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[vc_row][vc_column width=”2/3″][vc_column_text]If your history with Marina and the Diamonds’ music is entirely “How to be a Heartbreaker” and “Primadonna”, you’re in for a juicy treat with singer Marina Diamandis’ latest album “FROOT.” Gone are the days of her last album and its satirical persona, “Electra Heart;” “FROOT” gives Marina and the Diamonds fans something completely new that is interesting and fulfilling while speaking volumes about who Diamandis is.

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The album takes an abrupt shift from the external to the personal as Diamandis addresses the more intimate details of her life. After the album was announced in October, Diamandis mentioned in interviews that half of the album was written about a relationship she had to end. This is clear throughout the majority of the tracks on the album with songs like “Better than That” which explicitly talks about an ex-boyfriend “hooking up” with other people to heal his pain. Being able to see these fragments of Diamandis’ life and relationships endears me to Diamandis and allowed me to connect with the meaning and purpose of her music. Listening to “FROOT” brings Diamandis down to Earth from the “Electra Heart” character and introduces the true Marina Diamandis to fans, giving them a really well-rounded idea of how she sees herself.[/vc_column_text][/vc_column][vc_column width=”1/3″ animation=”none” column_padding=”no-extra-padding” background_color_opacity=”1″][image_with_animation image_url=”7920″ animation=”Fade In” img_link_target=”_self”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]Of the more interesting features of the album is its ability to portray serious subject matter through vibrant pop sound. “Can’t Pin Me Down” comments on the media’s obsession with pigeonholing female artists and women in general, and “Savages” was inspired by a prevalence of rape culture in the news and talks about the sickening nature of human impulse. Such chewy and often challenging lyrics are made more digestible through Diamandis’ sound as a pop artist.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][image_with_animation image_url=”7925″ animation=”Fade In” img_link_target=”_self”][/vc_column][vc_column width=”1/2″][vc_column_text]Fans of Marina and the Diamonds will recognize this pop sound as something developed within the last five years following the release of Diamandis’ first studio album “The Family Jewels.” “The Family Jewels” has a distinct alternative, pop-rock feel to it, quite different from the “electropop” of “Electra Heart.” “FROOT” is a surprising break from both of Diamandis’ previous styles. While there are certainly traces of her earlier styles, “FROOT” has a crisp and buoyant sound that I’m really obsessed with. Songs like “Immortal”, “Solitaire” and “Happy” feature gorgeous layered vocals that sell the album.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]I expect fans to have to adjust their ears a bit to become comfortable with all that is new about “FROOT,” but I have no doubt that they will adore the album.

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Album Review: Marina and the Diamonds “FROOT”